Hello,
I am a Product Developer & Technical Designer based in North Vancouver, BC.
With a passion for technical design and hands-on product development, I specialize in creating minimalist, functional apparel that performs seamlessly in diverse conditions.
My approach merges curiosity, collaboration, and precise technical skills to bring innovative concepts to life
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Adobe Illustrator
Advanced proficiency in creating detailed technical sketches and design concepts.
Prototyping
Skilled in overseeing and communicating the prototyping process, ensuring designs are effectively realized in physical form.
Pattern Making
Experience in collaborating with pattern makers to develop accurate patterns that translate creative designs into functional products.
Collaborative Development
Proven ability to work closely with cross-functional teams, including designers, pattern makers, and product developers, to bring innovative concepts to life.
While continually expanding my technical skills, I prioritize creating functional, performance apparel with contemporary minimalist designs aligned with sustainability goals.
Technical Proficiencies
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Senior Designer & Product Development Manager
Built the entire product line for the in-house Caposhie brand by effectively designing and managing products from end to end.
Delivered product designs for a target market through extensive research involving analyzing and forecasting sales and trends, traveling to the USA and across Canada for trade shows, and sales meetings.
Researched market & consumer trends, analyzed and created product road maps.
Worked closely with the CEO creating consumer focused product briefs and overall business direction along with the Go-to-Market strategy on all seasonal collections implementing company-wide timelines to align departments.
Connected with end users to gain insights, develop product design briefs highlighting financial targets, solved consumer needs and clarified market positioning.
Collaborated with retail, marketing and design teams to launch products on time and within budget.
Brought the product vision to life, within budget and on time by working closely with factory partners offshore achieving optimal productivity with maintained relationships.
Managed production costs and quality by regularly traveling to Asia, Europe and the Middle East to monitor development and consistently analyzing profit margins.
Oversaw the Product Marketing team as they project manage the copy and visual images across all sales channels.
Increased gross margins year over year, through cost management, price negotiations, and utilizing inventory management systems.
Improved product by conducting quality control at factory level and implementing process-improvement as needed. Maintained factory relationships and communication.
Improved quality of product by conducting quality control at factory level and implementing process improvement as needed.
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Entrepreneur/Co.Founder
End to End management of launching and running a fashion business.
Designed/Sourced/Manufactured Womenswear .
Managing in-house workflow with Co.Founder
In-House Pattern Drafting Fabric
Print Design and Development
Pop-Up Retail/eCommerce Sales & Culture Management
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Production Coordinator
Apparel Technical Packages
Line Sheet Development
Fabric Testing and Lip dips
Fit Session and Alterations
Outsourcing Communication
Illustrated Market Research
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Co.Founder/ Consultant
Designing Product-proposals for thought-provokers, high-profile athletes, musicians and culture seekers that align with their business and consumer needs.
Preparing outside-of-the-box product sourcing and manufacturing solutions that align with the consumers brand
Managing production ensuring all deliverables are on time, and that any risks or changes are communicated and solutioned
Product operations specialist based out of North Vancouver, BC. With over a decade in apparel experience across continents.
A collaborative leader, self proclaimed colour enthusiast, textile lover and detail oriented designer.
c: 604 850 4230
e: alanahjones5@gmail.com
Textile Design Diploma
Kootenay School of the Arts
2009-2011
Bachelor of Fine Arts Degree
Double Extended Minor in Visual Arts & Fashion Design
2011-2015
University of the Fraser Valley - Abbotsford B.C.
Selkirk College - Nelson B.C.
Education
Work History
2017 - Current
2012 - 2014
2014 - 2017
Consultant
References
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"Alanah is the coworker you want to have- organized, hilarious, and the problem solver you need. Her knowledge of fabrics and expertise in sourcing was a huge advantage to our entire Product Team. I would be honoured to work with Alanah again!"
Julie Daley (She/Her)
CFO
Naked Brand Group Limited - NASDAQ : NAKD
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"Alanah is an integral part of our organization. She has unfailingly demonstrated an ability to rise to any challenge that she must face. She is bright, energetic, compassionate and well rounded. She has great organizational skills, recognizing the importance of a strong work ethic, persistence, and creative integrity."
Adelle Renaud (They/Them)
CEO/ Founder Noble Motives Collective
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"I was so happy to have Alanah as my partner of 8090. She is very kind yet firm, creative and decisive, inspirational and practical - all of these seemingly opposite traits are but some of the ways that she was able to navigate the challenges of business. I could always trust that she had taken care to think through the problems at hand and carefully consider all angles"
Ning Hao (She/Her)
Co.Founder 8090 Apparel
Deanna Devitt
Department Head at the University of the Fraser Valley
Exceptional Contribution to the Fashion Design Program
Dear Alanah Jones;
I want to take the time to acknowledge the many contributions you have made to the Fashion Design program
While you were a student in the program it was always apparent to faculty and students that you were available to anyone who needed help.
Since your completion of the program the department has benefitted from your ongoing support. Due to your efforts helping students prepare for their graduate fashion show and voluntarily doing many of the show's tasks, you have helped us maintain the professional standards of this event. As you know, the show is attended by over 1,000 people each year. The attendees range from students, parents, industry professionals, donors and media.
I know that adding these tasks to your regular duties took extra time and effort on your part. It means a great deal to us to have a graduate who is willing to take on additional work to help our team make sure our high standards are maintained. You do it all with great enthusiasm and it appreciated by students, staff, and faculty alike. I am glad you choose our program and you can count on me if you ever need a reference.
“I believe in design that serves a purpose beyond aesthetics. My work is rooted in the philosophy of simplicity, technical precision, and adaptability, creating pieces that integrate effortlessly into real-world environments.”
Over the past 10 years I have been working domestically in Canada and Overseas in product development building close relationships with fabric mills, factories that specialize in; garment, shoes, bags and accessories within Canada, US, China, Taiwan, South Korea, Turkey, Italy and Portugal.
Using my experience in the field of design and development I have found my strength in communication as a conduit of information between the back end creative, technical, production to the front end execution at the retail level.
My strength of having both the backend technical product design experience and front end execution allows me to fully understand the steps required through the entire end to end process of apparel manufacturing.
In my current role I have been able to put in place process flows, tools and system solutions to support the linking of the creative processes into all required cross-functional departments to ensure all deliverables are on time, within budget and that any risks or changes are communicated and solutioned efficiently and effectively.
My Experience
